Job Description
We are seeking a creative and detail-oriented Content Writer with 2+ years of experience to join our content marketing team. The ideal candidate should have strong expertise in SEO-driven content creation, topical authority strategies, and funnel-based content writing. The role requires the ability to produce high-quality, research-backed content optimized for both traditional search engines and emerging AI-driven answer engines. A basic to intermediate understanding of blockchain, crypto, and Web3 technologies will be a strong advantage.
Key Responsibilities:
Research, write, and edit high-quality blog posts, articles, and web content aligned with SEO and content marketing goals.
Develop Topical Authority Content Strategies by creating pillar pages and supporting blog clusters to strengthen subject expertise and organic visibility.
Create funnel-based content including:
TOFU (Top of Funnel): Awareness and educational blogs
MOFU (Middle of Funnel): Comparison, guides, and solution-focused content
BOFU (Bottom of Funnel): Conversion-focused content such as product-focused articles and case studies
Perform SEO content optimization including keyword research, internal linking, and search intent-based writing.
Write AEO-friendly content structured to answer user questions clearly and improve chances of appearing in featured snippets and AI answer engines.
Conduct research on blockchain, cryptocurrency, Web3, and related technologies to create informative and engaging content.
Collaborate with SEO specialists and marketing teams to align content with overall organic growth strategies.
Optimize existing content based on performance data from tools such as Google Analytics, Google Search Console, and SEMrush.
Ensure content follows best practices for readability, engagement, and search visibility.
Stay updated with SEO trends, AI search updates, and blockchain industry developments.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person