Job Description
We are looking for a skilled and results-driven SEO Analyst with 2+ years of hands-on experience to join our digital marketing team. The ideal candidate should have strong expertise in modern SEO practices including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), topical authority building, and funnel-based SEO strategies. This role requires a data-driven professional who can optimize content for both traditional search engines and emerging AI-powered search platforms while ensuring compliance with Google’s E-E-A-T guidelines.
Key Responsibilities:
Develop and implement SEO strategies to improve organic search visibility, traffic, and rankings.
Optimize content for AEO (Answer Engine Optimization) including featured snippets, People Also Ask sections, and voice search queries.
Implement GEO (Generative Engine Optimization) strategies to improve visibility in AI-driven search engines and generative search results.
Build Topical Authority by developing topic clusters, pillar pages, and interlinking strategies.
Create and optimize content aligned with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.
Plan and execute funnel-based SEO strategies including TOFU, MOFU, and BOFU content to support different stages of the user journey.
Conduct keyword research, competitor analysis, and search intent analysis.
Perform on-page SEO optimization including meta tags, headers, schema markup, internal linking, and content optimization.
Collaborate with content writers, developers, and marketing teams to implement SEO best practices.
Monitor website performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Track SEO performance metrics and prepare regular performance reports and actionable insights.
Stay updated with Google algorithm updates, AI search trends, and emerging SEO technologies.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person